 跨境电商实用英语完整课件
Concept and Characteristics of Cross-border E-commerce跨境电商实用英语 Chapter 1Unit 1 Overview of Cross-border E-commerce跨境电商系列教材Acquire basic knowledge about the definition and characteristics of Cross-border E-commerce1Know the difference between traditional foreign trade and Cross-border E-commerce2Understand the process of import and export of Cross-border E-commerce3Learn words and expressions concerning talking about above issues4Unit GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and express your own opinions with your group members.Try to relate to your personal experience.A.In 2013,the combined cross-border mobile shopping markets of the USA,the UK,Germany,Australia,China and Brazil was already worth$36.4 billion,accounting for more than a third of all cross-border online shopping in these markets.PART 1Warming-upB.If you make customers unhappy in the physical world,they might each tell six friends.If you make customers unhappy on the Internet,they can each tell 6,000.PART TWOPassage ReadingPART 2Passage Reading Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition,negotiation and transaction through the means of e-commerce,and deliver products through cross-border logistics or international warehousing services to complete the transaction.In terms of business model,Cross-border E-commerce can be divided into cross-border retailer-commerce(B2C and C2C)and cross-border B2B e-commerce.Cross-border B2B e-commerce not only includes online transactions through cross-border trading platform,but also includes the off-line transaction resulting from on-line activities.In terms of customs area,Cross-border E-commerce can be divided into export Cross-border E-commerce and import Cross-border E-commerce.Concept and Characteristics of Cross-border E-commerceCross-border retail E-commerce Cross-border retail B2C(Business-to-Consumer)refers to the international business activity of companies in different customs areas,directly selling products or services to consumers through e-commerce platform.The process includes reaching the transactions,completing payment and settlement,and delivering products through cross-border logistics,and completing the transaction.Cross-border C2C(Consumer-to-Consumer)refers to the international business activity of individual sellers in different customs areas,selling products or services to individual buyers through third-party e-commerce platform.Individual sellers publish product information,price and other contents,and individual buyers can screen the information.1PART 2Passage ReadingCross-border B2B E-commerce Cross-border B2B(Business-to-Business)E-commerce refers to the international business activities between companies in different customs areas.The process includes reaching the transaction,completing the payment and settlement through e-commerce platform,and delivering products through cross-border logistics,and completing the transaction.PART 2Passage Reading2Cross-border import and export business process From the process of import and export of Cross-border E-commerce,producers or manufacturers display the products information on the platform of Cross-border E-commerce business.After the products are ordered and the payment is completed,Cross-border E-commerce enterprises will deliver the products to logistics for shipment,after two(export and import countries)customs clearance&commodity inspection,the products are finally delivered to consumers or companies.Some Cross-border E-commerce companies directly cooperate with the third-party integrated service platform,and let the third-party integrated service platform deal with logistics,customs clearance&commodity inspection and so on,so as to complete the entire Cross-border E-commerce process.Cross-border E-commerce import is basically the same with export except for the directions of process.PART 2Passage Reading3Cross-border import and export business process Cross-border E-commerce covers logistics,information flow,capital flow,and document flow.With the continuous development of Cross-border E-commerce,cross-border electric business core enterprises attract and hatch out a number of complementary enterprises,including software companies,operation agencies,online payment companies,logistics companies and other supporting companies.They are beginning to gather focusing on Cross-border E-commerce.The services include online shop decoration,translation of description,shop operations,marketing,logistics,changing&refunding,financial services,quality inspection,insurance and so on.The whole industry ecological system is more and more complete,and the division of labor is increasingly clear.PART 2Passage Reading4Cross-border import and export business process Compared with traditional international trade model,Cros
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