Unit 1 Overview of Cross-border E-commerce Chapter 1 Concept and Characteristics of Cross - border E-commerce Chapter 2 The Significance of Cross-border E-commerce Chapter 3 Cross - border E-commerce Development in China Chapter 4 Customer Service of Cross - border E-commerce Unit 2 Introduction to Main Cross-border E-commerce Platforms Chapter 1 Alibaba.com Chapter 2 AliExpress Chapter 3 Amazon Platform（B2B） Chapter 4 Amazon Platform (B2C) Chapter 5 DHgate Chapter 6 E-commerce Platforms in Different Countries Unit 3 Pre-sale Services of Cross-border E-commerce Chapter 1 Store Description Chapter 2 Title Description Chapter 3 Product Description Chapter 4 Platform-inside Marketing Chapter 5 SNS Marketing Chapter 6 SEO/SEM Unit 4 On-sale Services of Cross-border E-commerce Chapter 1 Product Information Inquiry Chapter 2 Payment Chapter 3 Price Negotiation Chapter 4 Product packaging Chapter 5 Shipment and Delivery Unit 5 After-sales Services of Cross-border E-commerce Chapter 1 Disputes and Complaints Chapter 2 Comments on Product/Service Chapter 3 Customer Maintenance Chapter 4 Consumer Habits and Characteristics of Major Countries (I) Chapter 5 Consumer Habits and Characteristics of Major Countries (II) Appendices Appendix I Products Catalogues 商品分类名称中英文对照 Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves “一带一路”沿线国家介绍 参考文献