Josh Hartnett is the face of Emporio Armani's new fragrance, Diamonds for Men. Here, VF.com gets an exclusive behind-the-scenes look at the advertising campaign as Giorgio Armani talks with the Hollywood heartthrob—who, whether he knows it or not, is the first male celebrity to represent an Armani scent.

Giorgio Armani: We've known each other a while. Do you remember the first time we met?

Josh Hartnett: I remember meeting you when I was around 18 years old, and I was at an event in L.A. hosted by Giorgio Armani at Quixote Studios to celebrate the Eric Clapton guitar auction. It was an outstanding moment for me, because in my mind, you are an icon. On top of it all, you had been sending me clothes for a couple years before anyone even knew who I was. You had always been so gracious and helped me out and put clothes on my back. For me, our relationship was a friendship that went beyond just dressing me for the red carpet.

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Josh Hartnett < li>[#image: /photos/56cda07574aa723d5e3be7f6]|||Josh_Hartnett_2365.jpg|||Josh Hartnett < li>[#image: /photos/56cda075c3c1e512485b551f]|||Josh_Hartnett_2416.jpg|||Josh Hartnett < li>[#image: /photos/56cda07574aa723d5e3be7f8]|||Josh_Hartnett_1440.jpg|||Josh Hartnett < li>[#image: /photos/56cda075a0125ee03f19b21d]|||RM_Folio v4[5].jpg|||Josh Hartnett's Rain Man poster < li>[#image: /photos/56cda07574aa723d5e3be7fc]|||EAD Men Bottle Shot.jpg|||Emporio Armani's new fragrance, Diamonds for Men

Tell me about your new film August. It recently premiered in New York, correct?

The premiere went exceptionally well. Everyone loved the film. Everyone who had the opportunity to see it really enjoyed it. Now I'm fulfilling another dream being onstage in the West End of London beginning this month in Rain Man. What an electrifying experience—and terrifying.