-How did you hear about us? -Which of our competitors did you consider before choosing us? -What is the primary reason for choosing our product over competitors? -What was the one thing that almost stopped you from signing up? -How do you use our product/ service? -What are you trying to solve by using our product /service? -Have you used a similar [product/ service] before? -What did you like about the previous product/ service(s)? -What is the most important feature of our product? -Which 3 features are the most valuable to you? -What’s the most important feature we should add? -What are the 3 most important features we’re missing? -What’s one feature we can add that would make our product indispensable for you? -If we introduced [new feature/product] would you be willing to test it/them? -How often do you use this feature? -How disappointed would you be if you could no longer use [Feature name?] -Which features aren’t useful to you? -If you could change just one thing about our product, what would it be? -Is our pricing clear to you? -Do you feel our [product/ service] is worth the cost? -What would you use as an alternative if our tool was no longer available? -How satisfied are you with our billing and invoicing? -To what extent do you agree with the following statement: [Product name]’s onboarding process was simple, straightforward, and painless. -How helpful do you find our video tutorials? -How would you rate the training and help you’ve received from our team so far? -How could we improve your experience using our solution? -What could we change to make our product/ service more user-friendly? -What’s the main reason you are downgrading/ canceling? -Did the price of our product/service cause you to leave? -Have you decided to test out a competitor? -Are you likely to upgrade your account in the future? -What is the primary benefit that you have received from using our product? -How long did you use our product/ service before seeing results?