文天洋店铺的原创洛丽塔服饰，模特展示图，图源：文天洋采访供图

“洛丽塔”原本是在日本年轻人中流行的一种服装风格，因二次元文化等火到中国。文天洋在她的设计中，融合了中国刺绣工艺、盘扣、云纹等不同的国风元素，三年来已设计生产出十几款原创国风洛丽塔服饰，其中不乏圈内“爆款”。

Wen now runs an online boutique that specializes in Chinses-style Lolita fashion, a harmonious blend of traditional Chinese aesthetics with the Japanese Lolita style. Fully committing herself to her online store two years ago, Wen's dedication to this distinctive fashion niche is evident in every aspect of her business. From the intricate designs, pattern drafting, to production and marketing, each piece showcases her dedication and creative flair.

“比如说这套龙年款，上面有刺绣的龙元素，还有中国的马甲版型，内搭的袖子也是传统的琵琶袖。” 文天洋在接受世纪君采访时介绍说。

文天洋店铺的原创洛丽塔服饰，模特展示图，图源：文天洋采访供图

“这套‘雪中落’，则包括刺绣云肩，民族风的织带，代表吉祥的三环结和玉环，下裙也是借鉴马面裙的版型，跟传统马面裙侧面的褶一样，上衣也是琵琶袖，刺绣是云纹和花朵的组合。”

文天洋店铺的原创洛丽塔服饰，模特展示图，图源：文天洋采访供图

“这套‘龙女梦’的亮点在上身，有设计的皮质龙鳞和盘扣，裙体的国风设计少一些，主要集中在配饰上，胸前的配饰叫禁步，是古代的配饰演变来的。”

文天洋店铺的原创洛丽塔服饰，图源：文天洋采访供图

Wen skillfully integrates elements such as Chinese embroidery, pankou-style knotted buttons, and traditional cloud patterns into her designs. Over the past three years, she has created more than 10 original outfits.

During our interview, Wen showcases one of her signature pieces, the “Year of the Dragon” ensemble. “It features dragon-themed embroidery, a vest in a traditional Chinese cut, and classic pipa sleeves," she explains with evident pride.

Another standout piece is the “Snowfall” ensemble. This outfit includes embroidered cloud shoulders, ethnic-style ribbons, and symbols of good fortune like triple-ring knots and jade rings. It draws inspiration from the horse-face skirt pattern, complemented with pipa sleeves and a blend of cloud and floral embroidery.

2019年底，文天洋在网上开了一家名为“芮棠”的洛丽塔原创线上店。2021年，文天洋辞去了此前的医学专业相关工作，做起了全职店主。这样的决定在不少网友看来，需要很大的勇气。

被问及做出这个决定并且坚持下去的原因，文天洋说，“我最大的底气是家人的支持和对洛丽塔服饰的喜欢。而且我从小就喜欢自己去做一些小买卖，所以也有性格的加持。”

文天洋表示，刚开始还是兼职，后来直接在家做全职了。“在家里研究研究衣服，发现比之前上班有意思多了。我觉得做洛丽塔服饰更开心。”她说，“这就是热爱带来的动力吧。”

Wen's entrepreneurial journey took a significant turn with the launch of her online Lolita store, "Ruitang," in late 2019. By 2021, she fully embraced her role as a full-time shop owner, bidding farewell to her medical career. This bold move, seen as a leap of faith by many, was underpinned by her deep love for Lolita fashion and unwavering family support.

“Initially a side project, the pandemic allowed me to focus entirely on my passion. I discovered a newfound joy in working from home, experimenting with designs. This is the true essence of loving one's work,” Wen shares.

2022年，一款名为“龙女梦”的洛丽塔裙子让文天洋在圈内打开了知名度。利落修身的剪裁搭配极具质感的布料，更为亮眼的是风格上结合国风元素的巧思，让这套服饰受到一众洛丽塔爱好者的追捧。

文天洋店铺的原创洛丽塔服饰，模特展示图，图源：文天洋采访供图

The '“Dragon Maiden’s Dream”, released in 2022, significantly elevated Wen's fame, celebrated for its sleek tailoring and integration of traditional Chinese elements. This design became a beloved piece among Lolita fashion enthusiasts in China.

“因为我本人就很喜欢国风元素，想着如果将两者结合能迸发不一样的火花。”文天洋说。

她表示，店铺最新的设计图稿已经出炉，是国风和哥特风相结合。“以后想各种风格都尝试结合一下。这是短期目标。” 她说，自己的长期目标则是组建一个公司，“有自己的设计师、制版人员和运营团队，变得更专业化。”

As a fervent admirer of traditional Chinese elements herself, Wen believes in the magic of blending different styles. She reveals that her shop's latest designs merge traditional Chinese elements and Gothic aesthetics, showcasing her innovative vision.

Her short-term goal is to experiment with various styles, while her long-term ambition involves establishing a comprehensive company with a professional team, elevating the brand’s stature.

文天洋介绍说，其实，洛丽塔服饰刚开始在国内流行时还非常小众，那时还不太敢穿上街。不过，如今，文天洋自己也会大大方方穿上洛丽塔服饰，和姐妹逛街、聚会，“现在喜欢洛丽塔穿搭的人更多了，在大街上也常常见到，说明大众的接受度也越来越高了。”

身穿洛丽塔服饰的文天洋，图源：文天洋采访供图

她认为，这和现在Z世代年轻人更自信、更敢于表达自己有关。“我经常在微博相关话题上看到一些爱好者说，‘我穿我喜欢的，管外人怎么看，我自己高兴就行。’”

Wen notes the evolving perception of Lolita fashion in China, once a niche interest, now gaining widespread acceptance. Proudly wearing her designs, she represents a shift in societal attitudes towards unique fashion choices. This change, she believes, is driven by the self-assurance and expressive freedom of Generation Z.

On platforms like Weibo, Wen sees a growing community of fashion enthusiasts who advocate for personal style. "They resonate with the idea, 'I wear what I love, no matter what other people think. My happiness is paramount,'" she concludes, echoing a generation's ethos of defying conventions and embracing individuality.

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