双边协议bilateral deal 回归分析regression analysis

市场准入market access 世界经济复苏world economic recovery

chapter2

价格溢价price premium 基线销售base-line sales

减价price reductions广告支出advertising spending

营销组合marketing mix 销量溢价quantity premium

产品数量（种类）product-line variety美元分配allocation of dollars

chapter3

日常生活 daily life广告活动advertising campaigns

物理特征physical characteristic 视觉想象visual imagination 国内媒体national media 销售增长sales increase

销售渠道distribution system 产品到导向型的广告product-orientated advertising

chapter4

企业并购mergersand acquisition 海外扩张overseas expansion

全球化战略globalization strategy保护主义措施protectionist measures 市场准入access of market知识产权intellectual property right 贸易伙伴trading partners

三、完形填空

chapter 1

7.revival 8.emerging

chapter 2

1.blame

2.damaged

6.arm

7.boosts

chapter 3

1.sincere

2.privileged

6.resort

7.instead

chapter 4

1.ambivalent

2.integration

6.shortage

7.options

11.craft

资本投入capital investment 3.deficit4.budget5.expanding 6.recovery 9.innovation10.property 3.short-term 4.building 5.profiability 8.orientation 9.moreover10.lowering 3.led

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