Ahhh, Fall. The most wonderful time of the year. Pumpkin patches, pumpkin bread, pumpkin lattes. Pumpkin everything. 

Consumers love pumpkins and festivities and everything filled with Autumn splendor. 

That’s why Fall is a prime opportunity to promote your business. 

In fact, we’d argue that Fall is an opportunity to promote your business unlike any other time of the year. 

Sure, the Winter holidays are inspiring. And Spring makes everyone feel good, too. But there’s nothing like the buildup to cooler weather, warm hues, falling leaves, and Autumn holidays. 

And once school’s in session, the countdown begins. 

If you’ve been looking to take advantage of the Fall season to build brand awareness, you will want to stick around for this article. 

In today’s article, we’re breaking down 14 specific Fall marketing ideas you can use to promote your business. 

Ready to check them out?

Let’s see what we’ve got for you today.

Here are 14 Fall marketing ideas to help you with the advancement of your business.

One of the simplest ways to promote your business during Fall is upgrading your website with Autumn themes.

Image source: Midwest Living

When updating your website, you’ll definitely want to throw in some design, but don’t forget about adding value as well. 

While stunning imagery is lovely, it’s not necessarily enough to convert visitors into customers.  

Here are some quick suggestions to help you evoke value while pushing visitors closer to conversion:

Whether you own a children’s boutique, a dental office, or a commercial real estate firm, participating in Small Business Saturday is a great way to get noticed.

On Small Business Saturdays, consumers head out to shop at their local neighborhood stores.

Small Business Saturday is nestled between Black Friday and Cyber Monday. It’s a special day of the year dedicated to helping small businesses across the US get more feet in the door.

To encourage more attendees to show up to your booth during the event, you’ll have to give them a good reason to come to see you. For instance, if you’re a realtor, you might invite your prospects to take advantage of a free comp evaluation.

Or, if you’re a baker, you might invite your audience to come to enjoy a slice of your fresh apple pie on the house.

One hot tip to help you generate more attendees is to host a sales blitz with your team. A sales blitz is when multiple employees contact as many prospects as possible within a limited window to encourage them to take a particular action. In this case, the action would be to come to see you during Small Business Saturday.

An Instagram photo contest is a fun way to generate excitement about the holidays and boost your brand’s virality potential. 

Image Source: Dollar Tree

When you plan Instagram campaigns like photo contests or challenges, it’s best practice to include a giveaway as the reward for the winner.

When deciding what to give away, keep it Fall-themed and relevant to your brand.

For instance, giving away Fall-themed iPhone covers may sound brilliant, but if your brand doesn’t sell iPhone covers, you’re not nurturing prospects — you’re just creating clickbait campaigns.

Giving away Autumn-themed journals when you own a stationery store, on the other hand, would be an appropriate way to nurture leads and boost your brand’s visibility.

Irresistible deals are to consumers what candy is to Halloween. We just can’t get enough. 

To attract customers with irresistible deals, keep your promos relevant. 

So, dig deep to understand your audience. What do they love about your store? What do they buy from you again and again? What products do they buy as gifts? Then, use these insights to create deals your audience can’t get enough of. 

For instance, if your customers love your avocado-melon under-eye cream, consider creating a buy-on-get-one free promotion to launch a few weeks before the holidays. 

Or, if your audience always buys your fruit and nut baskets as gifts, then offer a discount for anyone that buys a gift basket by a certain date. 

When creating irresistible deals, don’t be overly promotional. The key is to focus on your audience’s value from taking advantage of your offers. 

For instance, in your campaigns, focus on highlighting how your gift baskets help take the stress out of gift-giving during the holidays. Or, focus on highlighting how your avocado-melon cream erases wrinkles and promotes smoother skin after just one use.

You should take advantage of every holiday during the Autumn season, and Thanksgiving is one of the largest. 

With a Thanksgiving weekend sale, you can:

Image source: Panasonic

The option you choose will depend on what you offer and your current business goals. For instance, if you own a clothing boutique, getting rid of last season’s clothing stock might be what you and your customers need.

If you’re planning on launching a new product soon, offering it at presale might be the right strategy for you and your audience.

Keeping up with your target audience by email is a classic lead nurturing technique. So why not implement it into your Fall marketing tactics?

To create a Fall newsletter that converts, consider planning out a series of Autumn-themed emails with a core purpose, value, and call-to-action.

If looking for the best tool to create and send out visually stunning Fall email newsletter, listen up. Sender is truly the best choice. Omnichannel marketing software’s in-built email design tool makes it a breeze to build emails quickly and efficiently using simple drag and drop editing.

Responsive and high-converting pre-designed email newsletter templates that make it extremely easy for you to send emails will be your savior.

And here’s an example to demonstrate what we mean:

Email sequence part one: 

Email sequence part two: 

Email sequence part three: 

Also read: Best 10 Fall Newsletter Ideas

Put an even bigger smile on your audience’s faces by starting a deal-of-the-week email. 

Image source: Dean & Deluca

Do some digging to make sure your deals are topical and relevant to your audience.

Find out:

For instance, your audience might value free check-ups or discounts on specialty tests if you’re in healthcare. Likewise, your audience might value free ebooks and webinar invitations if you’re in education. 

Use the insights you gathered to plan deal-of-the-week campaigns in line with your audience’s needs and preferences. 

You can also schedule them to send on specific Autumn-themed days, such as:

Offering back-to-school deals is an easy way to promote your business.

Here are some ideas you can take advantage of when brainstorming your back-to-school promos:

Also read: 14 Back To School Marketing Ideas To Apply Now

Sharing seasonal content is a total given during the holidays, so we’d be remiss if we didn’t include this tip.

Sharing seasonal content effectively engages with your audience via your blog, newsletter, and social media accounts. 

You can also scale your content marketing efforts faster by creating seasonal content around trending topics — and then start building links to them. Talk about a win-win. 

Don’t forget about Halloween! 

Consider planning a Halloween content series and marketing it on your social media channels, in Facebook groups, and on your website. You can also sprinkle it into your email newsletters.

Image source: Popeyes

Take your Halloween content up a notch by embedding:

Also read: 15 Halloween Marketing Ideas To Apply This Year

Cross-channel marketing uses multiple, connected channels to reach and nurture customers. 

With cross-channel marketing, the goal is to have an easier and more seamless transition from channel to channel. Each channel you use records information about each customer and communicates that information to other channels. 

The gist? Using cross-channel insights can help you create a consistent customer journey. This way, important aspects, such as messaging and branding, stay consistent across all channels.

Posting fall-related content that ties into your marketing goals is a strategic way to take advantage of the season while still achieving your objectives. 

Here are some Fall content ideas you can draw inspiration from:

Build anticipation for upcoming holidays and promos by using countdowns. Start your countdowns in August and really jazz them up in September to get people excited for October and November holidays.

Here’s a hint on how you can integrate countdowns into your Autumn marketing campaigns:

And finally, what kind of business would you be if you didn’t provide solutions your customers are looking for during the Fall holidays? That’s business 101.

To take advantage of this tip, consider your audience. What do they need? What are they looking to buy this Fall?

If you don’t have access to enough insights, consider reaching out to your audience using polls, questionnaires, and surveys. For even more insights, consider interviewing your audience or hosting focus groups.

Then, create special Autumn products or services in line with your audience’s needs and preferences.

For instance, if your customers are tired of relying on Starbucks for their pumpkin spice lattes, consider creating a pumpkin spice latte mix. That is, if you already sell coffee and tea products. Remember, the key is only selling products and services that are relevant to your business and not just clickbait.

Fall might be considered a ‘downtime’ before the holiday season rush. However, sending the right email at the right time to the right audience can transform the season into a prosperous time for your business. 

With that in mind, here are five fall marketing examples:

Image source: J.Crew

If you work in a seasonal industry — such as fashion — you probably have products with fall colors and patterns. You can quickly revive the fall vibe by curating these products in a simple email — as J.Crew does.

J.Crew invites you to see its new arrivals with colorful product photography, minimal copy, and call-to-action (CTA) buttons.

Image source: Harry’s

Halloween is a difficult tradition for many brands to capitalize on, especially if your products aren’t remotely spooky or entertaining.

But brands like Harry’s find creative ways to link their products to Halloween, even if you’d never associate it with Halloween.

They use classic characters and place them in scenarios that anyone reading the email can relate to — shaving and grooming. They give it a light-hearted feel, and the copy references Halloween with each image.

Black Friday is most likely the biggest part of your fall email marketing campaign. It’s the peak period for online stores. And you need to have the best Black Friday emails to ensure you succeed.

Here’s an example from Lou & Grey: 

Image source: Lou & Grey

It’s an eye-catching, inspirational Black Friday email.

The colors are vibrant, catchy, and clean. The copy is minimal, but you get the main idea: shop now because the 50% off everything deal is about to expire.

Since Black Friday traditionally follows Thanksgiving, the latter doesn’t usually get its own sale. But Black Friday has evolved from being a single day into an entire week of offers.

Many businesses now use Thanksgiving as a gateway to their Black Friday sales to get a head start.

Estee Lauder is one such example:

Image source: Estee Lauder

Coziness is an excellent theme to leverage during fall — especially for outerwear brands, furniture and decor companies, and bookshops.

Here’s an example from Bed Bath & Beyond showing how you can highlight the coziness theme in your fall marketing emails:

Image source: Bed Bath & Beyond

Bed Bath & Beyond uses the coziness theme to focus on what’s good about staying indoors and recommends relevant beddings with curated categories.

Here are ten fall email subject lines to inspire your marketing campaigns:

Fall Subject Lines

Halloween Subject Lines

Black Friday Subject Lines

Thanksgiving Subject Lines

Also read: 10 Great Thanksgiving Email Subject Lines

Coziness Subject Lines

Here are three fall marketing ideas for real estate to help you stand out from the crowd and meet new prospects:

With the cold season on the way, giving the less fortunate some warm clothes is a nice thing for realtors. Invite your clients and friends to contribute, and track your progress on your Facebook business page.

This charitable act will demonstrate that you’re an agent who’s involved in your community and works hard to make it a better place.

Reach out to some of your past and current clients who love Halloween. Then, take them for a tour and show them the best-decorated homes, apartments, and businesses in your neighborhood. 

You’ll not only stay on top of mind with past clients, but you’ll offer a free event to families.

A pumpkin carving contest is a fun family activity that’ll keep the kids entertained while you mingle with their parents. Invite friends and past and current clients to a fun afternoon of carving and snacks at your office. Alternatively, promote it as a public community event on your social media channels.

If you don’t have the time or space to throw a party, you can still hand out free pumpkins to passers-by or hold a fall-themed coloring contest instead.

Here are three health and wellness marketing ideas for fall that will have customers flocking to your business:

According to a DentaVox Survey, 48% of respondents increased their consumption of sweetened foods and beverages during the summer months.

Offer a discount for teeth cleaning or other preventative procedures to encourage patients to book appointments. You can then encourage them to take better care of their dental health by purchasing your products.

Fall is an excellent time for local events — art and craft fairs, farmer’s markets, or fall festivals.

These are superb opportunities for your healthcare business. If you don’t have a booth, bring business cards and flyers with special offers. Make them more attractive with eye-catching photos of the services you offer.

Research shows that referrals account for 63% of new patients in the dental industry. Take advantage of that by implementing a referral program for your patients. That’ll increase your current patients’ engagement and expand your client base. 

You can make referral cards for patients to earn points or organize a giveaway. Whatever strategy you choose, new leads will come to your business.

October is known for warm-colored leaves, cooler weather, and pumpkin spice lattes. It also takes you closer to the busy end-of-the-year holiday season.

If you want to boost engagement, here are three marketing ideas for October you can try out:

Fall is an excellent time to incentivize sales and capture leads. 

For example, use an entry form giveaway for users to sign up and get a chance to win prizes, discounts, or shopping vouchers — while you maximize lead generation and encourage customer loyalty with email marketing.

Facebook remains a well-positioned social media platform. So, if your audience is active on this channel, celebrate the arrival of fall with a Facebook giveaway.

For example, you can run a Facebook fall giveaway with open-ended questions. And encourage followers to share their opinions, stories, views, and feedback — which often starts real conversations between the users. 

As a result, you’ll boost visibility, engagement, and customer trust.

During fall, clothing brands and fashion stores usually have a sales increase. An active Instagram community can be an excellent opportunity to reconnect with your audience and remind them of your best-selling products.

Also read:

About The Author

Brad Smith is the Founder of Codeless (a content production agency) and CEO at Wordable.io. His content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more.