Question

　　Using the examples from the talk, explain how persuasive strategies are used in advertising.

　　Key Points

　　1. roomy cars

　　2. celebrity with the fast car

　　TPO3口语Task6参考答案(范文模板)：

　　The professor introduces two persuasive strategies in advertising. The 1st one is repetition, meaning if a slogan is repeated many times, people will accept it as true even if it doesn’t live up to its claim (to define the sub-term). For example, in a car commercial, a guy is driving around. He keeps picking up different people and in the meantime, a narrator repeats the message “plenty of room for family, for friends and for everybody” When this message is repeated many times, people are convinced that the car is spacious, although it’s actually not that roomy. The second strategy is celebrity endorsement, meaning they get someone famous to sign up for their product. For example, if the audience see a pop race car driver driving a car saying “I like my cars fast”, they might believe the car has an impressive speed, even though it’s not  true. So these show how persuasive strategies are used in advertising.

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