Alongside his collaborations with the finest watch brands, Genta created his own company in 1969, developing his eponymous brand and producing exceptional pieces for unique clients. Constantly creating and innovating, he combined new shapes and materials with major watchmaking complexities. Always working towards an unprecedented idea, largely inspired by painters and innovative designers, he quickly earned respect and high esteem from the industry and watchmaking enthusiasts throughout the world. One of his most famous pieces, the Grand Sonnerie, featuring the same chimes as Big Ben, was considered as one of the world’s most sophisticated wristwatches. Finalised after 5 years of R&D, the watch was a true masterpiece.