目录

一、抖音入门篇.................................................................................................................... 1

（一）抖音的赚钱模式...........................................................................................................1

（二）抖音算法.......................................................................................................................1

（三）巨量星图合作模式及流程...........................................................................................1

（四）抖音兴趣电商...............................................................................................................2

（五）精选联盟操作指南.......................................................................................................3

（六）直播分析数据诊断.......................................................................................................4

（七）巨量千川的底层逻辑...................................................................................................6

（八）引流类商品卖点提炼技巧...........................................................................................6

（九）利润类商品卖点提炼技巧...........................................................................................7

（十）店铺权重提升方法.......................................................................................................7

（十一）直播选品步骤...........................................................................................................8

（十二）商家在平台开展的营销活动...................................................................................8

二、 名词解释...................................................................................................................... 9

（一）权重...............................................................................................................................9

（二）DP..................................................................................................................................9

（三）感官质量.....................................................................................................................10

（四）CTR..............................................................................................................................10

（五）FACT............................................................................................................................10

（六）GMV............................................................................................................................10

（七）ROI ..............................................................................................................................10

（八）达人矩阵.....................................................................................................................11

（九）电子面单.....................................................................................................................11

（十）痛点.............................................................................................................................11

（十一）痒点.........................................................................................................................12

（十二）巨量千川.................................................................................................................12

（十三）CPM ........................................................................................................................12

（十四）UV ...........................................................................................................................12

（十五）客单价.....................................................................................................................12

（十六）DOU+......................................................................................................................12

（十七）PV............................................................................................................................12

（十八）UV 价值...................................................................................................................13

（十九）SKU..........................................................................................................................13

三、抖音进阶篇.................................................................................................................. 13

（一）商品橱窗.....................................................................................................................13

（二）抖音小店.....................................................................................................................13

（三）直播带货从 0 到 1 如何搭建.....................................................................................13

（四）直播常用优惠券.........................................................................................................14

（五）直播间营销玩法之福袋.............................................................................................15

（六）直播内容中影响用户购买的主要因素.....................................................................16

（七）直播互动话术技巧.....................................................................................................16

（八）直播带货达人合作流程.............................................................................................17