When the marketing guy decided to work from his dining room because it “helped him think” to be able to pour himself a bowl of Lucky Charms cereal whenever he felt the urge, he didn’t have to get permission from management.

Like Goldilocks chasing down that perfect bowl, Williams is among a dedicated class of professional and amateur cooks around the world who compete each year to serve the best bowl of, essentially, gruel.

By day, ski off 11,000-foot peaks with narrow chutes, aspen groves, and wide-open bowls.

Once that’s done, spoon the rice into a bowl, crack two raw eggs atop it, and add some soy sauce and furikake.