One of the telecoms that is well aware of their customers’ preferences is Telekom Deutschland, a world-leading integrated telecommunication company, who knew they needed a more advanced digital channel than SMS to promote a Spotify Premium offer to their subscribers. They sent two RCS campaigns to their customer base and compared to SMS, it performed 2x better – leading to customers engaging with the chatbot and subscribing to Spotify. They measured the campaign’s success in two ways: it increased the conversation rate, which they couldn’t achieve with cross-sell and up-sell SMS campaigns, and it demonstrated all of the channel’s rich capabilities.