询盘回复

无明确目标动机询盘、收集情报动机询盘 邮件回复例子：

Sample 1

Dear Mr. Amir,

Many thanks for your inquiry dated(of) XXXX from alibaba.com.

In order to let us make more correct quotation accordingly, please kindly tell us

the exact model number you prefer after checking our website of.

Besides, to help us offer the best price, please also introduce your company as many details as you can. Such as your company foundation time, how many

workers, major product lines, company website and last year's sales turnover if possible. More details better price.

Waiting for your early reply.

Best Regards

Amy

Sample 2

Dear Mr. Naresh,

So glad receiving your enquiry for our Barbies' collection from Alibaba.com dated XXX. Thanks a lot.

We are a leading manufacturer in children’s wear in China and our products have been exported to customers all over the world such as ****. The Barbies Collection is the most popular style in our factory, selling fast.

However, detailed price list for the skirts and long pants will be sent to you based on your specific further product description such as color, specification, special design requirement etc. Please check the following styles photo which should be suitable for your Indian market and tell us more requirements on the exact skirts and long pants.

Please do not hesitate to contact us if any question and we are waiting for your reply.

Best regards,

有意购买、潜在客户动机询盘 回复例子

1,Buyer’s inquiry

Subject: Inquiry about Spiderman series Wear

=========================================

Dear Sir,

We are Arrabon, a trading company in Cyprus. We are interested in your products and want to make business relation with you. Pls send us your rock bottom prices C&F Limassol for all references of Boy’s T-shirt.

REGARDS

Reply sample:

Dear Mr. Muller:

Thank you for the letter of (date) enquiring price for our boy‘s t-shirt.

To close our deal a.s.a.p, we offer you firm C&F Limassol USD xxx/pc. Payment by

irrevocable L/C to reach us one month before the time of shipment. This offer is

subject to your reply reaching us before (date). Please refer to the attached files for

packing and product specification info.

We allow a discount of 5% if your order exceeds USD 5,000. And there has been a

heavy demand for our t-shirt and our factory is fully committed right now.

Therefore, at the most competitive price we offer, we hope to receive your reply with

questions if any or an order soon.

Best regards

2,Buyer’s inquiry

Subject : Inquiry for Boy’s Wear

========================================

Dear Sir，

We are trading company and wholesaler of Children’s Wear in Australia, we want to

import your Bob’s Collection Boy’s Wear urgently, 106.248, 106.249, 106.250 and so on.

Please give me your best price list based on CFR Melbourne. Sample order quantity, Payment terms, Delivery time and so on.

Johnson

5036 dr phillips blvd #201, Melbourne, Austrailia

Tel: 61-407-9278031

Fax: 61-407-9712565

Email: [email protected]

Reply sample:

Dear Johnson，

We are so glad to know you are interested in our product 106.248, 106.249,106.250 series

As Australia is our important strategic market, and in order to help us both to push

sales here, our company prefer to offer you the above "cost" price to hit your target.

Hope so competitive price can help you get your market soon .

By the way, could you pls tell us which color you like most and what kind of packing

way you prefer?

Your prompt reply will be highly appreciated.

Best regards

Amy

询盘跟进和回复技巧

我已经及时回复了买家询盘，但似乎总是“石沉大海”：相信这是众多外贸人员常遇到的状况。这是为什么呢？是邮件内容太多无针对性？内容太少买家没兴趣？还是我们的英语水平需要再提高？

以下是转发阿里巴巴询盘跟进的技巧，希望对大家有帮助！

一、询盘为泛问所有产品

内容大多如下：

We are interested in all your products, could you please send us more information and samples about your products and price list?

回复可参考如下：

Dear Sir/ Madam,

Thanks for your inquiry at Alibaba.com.

We are professional supplier for XX(产品名) at competitive price, located in XX(公司地址). By now our products have been exported to XX(出口国别或地区). Here is the attachment with some pictures & price of our products that may suit your market requirements. Also you’re welcome to check our website(xxx) for more details and select your interested products.

We’re sincerely looking forward to developing business with you, If any comments, we would be glad to discuss in details through MSN：XXX \ mails or any way you like. (附件内容可挑选一些公司主打产品或通过搜索初略客户市场需求后可推荐的产品类型)

泛泛咨询时，往往真实购买意图一般，除非其正好需要/感兴趣您现在的产品或您挑选出的主打产品。对能给予继续回复的买家应继续重点追踪，未回复的买家可在转发首次回复邮件基础上询问买家是否有收悉X月X日的回复，如仍无回音可以考虑不必花费大量时间追踪。

二、询盘为针对公司具体产品发的询价

此类询盘价目标性较强，真实有效性较高，需重点跟进。倘若已据询盘内容做出了具体回复，并报了价格，但买家没有再回邮件，可发以下邮件提醒：

Dear Sir/ Madam,

Several days no news from you and sincerely may all go well.

Now I am writing for reminding you about our offer for XXX(品名) dated on XXX as reply to your inquiry from Alibaba.com Have you got (or checked) the prices or not? Any comments by return will be much appreciated. It will be our big pleasure if we have opportunities to be on service of you in near future.

Looking forward to your prompt response.

（最好把第一次发给客户的邮件内容和客户最初的询盘附在邮件下方以提醒买家。简便方法：可直接转发第一封回复邮件。收件人写明买家的Email.）

若过段时间，买家还是没有回复邮件，建议可再发如下类似邮件再次追踪：

Dear Sir/ Madam,

How are you? Hope everything is ok with you all along.

Now I am emailing you to keep in touch for further business. If any new inquiry, you’re

welcome to reach us here and I will try my best to satisfy you well with competitive price as request.

By the way, how about your order (or business) with item XXX? If still pending, I would like to offer our latest price to promote an opportunity to cooperate with each other.

如果连续三封邮件发出去之后买家仍然无动于衷，基本证明买家可能对您产品/价格不感兴趣或者由于其他原因暂时不需要您的产品，可暂时搁置，将时间用在继续寻找新的目标客户上。当然也有很多非常好的买家会被您的毅力感动，回复告诉您一些关于产品进展的情况。我们千万不可急于求成，应仔细分析家客户的提示有针对性得去保持追踪。

以下为几种经常收到的买家回复：

1.客户收到跟进邮件后，如暂时对提供的产品无需求的话，他/她一般都会说以后联系，不管怎样，能让客户回复已经不错了，说明以后还是有机会的，这个时候一定要有耐心：

Dear，

I’m doing fine, thanks for your information.

I’m still in the planning of building my new office, due to the work constrain I decided to delay it first.

Anyway I will contact you once I decided. Thanks!

2.收邮件的人不是公司决策者

Dear，

Thank you! I received your email and I sent it to our outsourcing manager. He didn’t tell me anything just now.

I will contact you soon once got any news.

3.告诉您不及时回复邮件的原因

Dear，

I receive more than 10 offers every day and it will take me some times to look into each and every offers. I will contact you in the future if you are in our selection of companies. Many thanks for your co-operation.

跟进技巧：这类客户建议可通过发新产品介绍或者新报价的方式来保持联系，相信时间久了成为您客户的能性还是比较大的。至少让买家对您留有印象，即使暂时不需要您的产品，日后有需要的时候也会首先可想到您。

4.可能暂时不需要您的产品，但会问其他产品或者详细咨询一些与产品相关的问题，如： Dear，

Sorry for delay in my reply.

I have been so busy searching through all the mails, concerning the item of XX(产品). May I ask you, where you purchase XXX(可能是产品相关行业的其他产品或产品的材料部件). Currently We’re interested in this subject.

In the coming days, I will reply concerning some samples.

跟进技巧：这样的客户就要根据公司的实际情况来回复了，建议不管能否帮得上忙都能给些回复和建议，暂时不能成为客户也可以先做朋友嘛，至少他问的是与您产品相关的问题，中国有句俗话“多个朋友多条财路”，特别是生意上的朋友！

5.想借机刺探军情的

Dear,

Sorry for the late reply. I will get back with you later.

I am very busy at the moment. If you have US customer as reference, that would help a lot. I am not here to steal information. We use reference in US to generate trust, just like you have “connections” (friends) among Chinese.

跟进技巧：应对这样的买家，如果公司在US地区有关系较好，规模较大的老客户，不妨挑选两个介绍给他/她，这样很能显示您的实力。但回复之前还是应根据公司具体产品在这个地区的推广情况来做妥当回复，站在买家立场多思考其询问的真正目的，考虑已在合作的客户公司是否愿意您将其公司名称透露，因为同一区域的多个采购上不可避免将存在竞争。一般简单告知公司名称即可，谨慎透露对方联系方式。

如果在US地区没有客户，可以多介绍一些其他国家的客户来显示公司实力，同时向买家暗示我们在US地区还没有合作伙伴，如果您和我合作，将会帮助您开发整个US市场。

6.讨价还价

Dear,

Thanks for your reply, I have received your quote and I am currently looking through all of the quotations that I have received. Currently your prices aren’t the best but your products are very good. If you could make your prices more competitive I am sure we would be putting an order

in with you very soon.

跟进技巧：可根据具体价格情况回复客户，或通过询问客户所在区域和订单量大小来做可能范围内的让步。

综上，对于有效询盘，我们一定要保持跟进。买家每天都会收到很多Offer，如果不恰当跟进，买家很有可能会忽略我们。跟进过程中，更重要的是细细体会各种可能的原因，积极采取相应措施，激发、把握买家购买意图，达成合作。

Tips: 跟进邮件的发送时间宜选择在星期二到星期五期间。星期六、星期日最好不要进行这样的跟进邮件（特别是主动的业务开发邮件），因为星期一上班后，客户的邮箱里往往会充满了需要处理的工作邮件，人们常常会没有时间或耐心仔细阅读此类业务开发邮件，而丧失机会

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