昨天一条#肯德基暂停使用吮指广告语#的消息迅速冲上热搜，网友纷纷留言有被笑到。到底停用这条广告语为什么好笑？我们一起来看看吧。

　　今天你将学到的单词有：

　　Halting

　　Obscure

　　Pixelated

　　Advert

　　Stroke

　　Spontaneously

1

　　肯德基停用“finger lickin' good”

　　Global fast food giant KFC says it is halting its "Finger Lickin' Good" slogan given the current hygiene advice because of the coronavirus pandemic.

　　全球快餐业巨头肯德基表示，考虑到与新冠肺炎大流行病相关的卫生建议，将停止使用“Finger Lickin' Good（吮指留香）”的广告语。

　　Halt：停止

　　"We find ourselves in a unique situation - having an iconic slogan that doesn't quite fit in the current environment," the company said.

　　肯德基表示:“我们觉得现在我们处于一个很独特的境地 — 我们有一个标志性的口号，但这个口号不太适合当前的环境。”

　　It has altered its packaging with the phrase obscured but KFC said the phrase would return when the time was right.

　　现在肯德基已经改变了其包装，原来的广告词也被掩盖了起来，但肯德基表示，当时机成熟时，这句话将回归。

　　Obscure: 使...模糊不清、掩盖、掩藏

　　The company revealed its new look through a YouTube video, showing the slogan pixelated on posters and its food "buckets", saying: "That thing we always say? Ignore it. For now."

　　肯德基在YouTube上发布了一段视频，展示了其新形象，海报上和“食物桶”上的标语已被打上马赛克（见封面），而新的标语为:

　　Pixelated：像素化的，被打上马赛克的

　　The finger-lickin' message has caused concern since the pandemic began. In March, the Advertising Standards Authority received 163 complaints about a KFC TV advert which featured people licking their fingers.

　　自疫情爆发以来，肯德基的吮指标语就引起了人们的关注。今年3月，英国广告标准局收到了163条关于肯德基电视广告中人们舔手指的投诉。

　　The complainants considered the advert was irresponsible because they thought it encouraged behaviour that might increase the chances of Covid-19 spreading. The advert was withdrawn by KFC.

　　申诉人认为该广告不负责任，因为他们认为它鼓励了增加新冠肺炎传播几率的行为。现在该广告已被肯德基撤下。

　　Advert：广告（非正式）

2

　　finger lickin' good的历史

　　这次肯德基撤下“Finger Lickin' Good”说得上是忍痛割爱了，要知道这个标语是有深厚历史底蕴的。

　　One day, Harman voiced TV commercials advertising his restaurant, but, following a stroke, he was unable to speak clearly so his restaurant manager, Ken Harbough, stepped in to do the ads instead.

　　有一天，Harman为自己餐厅的电视广告配音，但由于中风，他说不清楚话，于是他的餐厅经理Ken Harbough替他做了广告。

　　Stroke: 中风

　　Because Harman still wanted to appear in the ads, he would accompany Harbough to the TV station and take a plate of chicken, which he would eat in the background during filming.

　　由于Harman仍然想要出现在广告中，所以他陪Harbough去电视台取了一盘炸鸡，在拍摄期间他会作为背景吃炸鸡。

　　However, following the transmission of one of the ads a woman called the TV station complaining angrily that "Mr Harman is licking his fingers!" The story goes that Harbough spontaneously replied, "Well, it's finger lickin' good".

　　然而，广告一经播出后，一位女士打电话给电视台，愤怒地抱怨说“Harman先生在舔手指!”据说哈伯自然地回答说:“嗯，it's finger lickin' good（好吃到让人舔手指）。”

　　Spontaneously：自发地，自然地

　　Along with an illustrated head and shoulders portrait of the Colonel, the slogan appeared as part of the franchise's branding almost immediately, and both the phrase and Sanders' image have been synonymous with the brand ever since.

　　这句口号和印有上校头像的插图一起，几乎立刻成为了该品牌的一部分，从那时起，这句口号和Sanders的形象就成了该品牌的代名词。

　　Be synonymous with: 和...同义

　　在很多影视里，我们都可以看到“it's finger lickin' good”标语的身影。其中最让人印象深刻的莫过于2019年的电影《绿皮书》了。在电影中，司机让从未吃过炸鸡的博士人生第一次吃了，并爱上了肯德基炸鸡。

3

　　网友的反应

　　一个广告改得成不成功，主要还是看受众的反应。这不，肯德基刚发布消息，众多网友都发表了自己的意见。让我们一起看看新浪微博网友们的精彩评论吧！

　　反正用手了

　　还是筷子好用

　　都说是吮指原味鸡了

　　还是来个“餐前洗手”比较实在

　　取名鬼才