I got these about 6 months ago and they changed my life. the noise cancelling is unbelievable, turns a bustling city, windy beach or crowded train into a meditative bubble, they fit beautifully and look better than any other buds I've seen. Simply lightly tap the earbuds to turn noise cancelling on and off, or to change the volume, pause, check the time, ask siri, long press the bud for as long as you want ambient sound - whatever you like. I would not get any other personal audio device, it is 100% worth the cost for anyone who desires high quality buds.