If you’re using landing pages in your lead generation campaigns, you already know that the first impression matters.

Fail to impress your audience within the first seconds of entering your site, and you likely won’t have a second chance to win them back.

But how do you make a good impression with your landing page? And more importantly, how do you ensure your landing page delivers a positive experience and converts your visitors into leads? That’s what you’ll learn in this guide.

We’ve gathered seven high-performing lead-generation landing pages and highlighted what makes them so effective. We’ve also added four extra tips to help you create high-converting landing pages.

Let’s get started!

Did you know? You can get your lead gen campaign off the ground in minutes using the GetResponse Website Builder. It comes with tons of free mobile-optimized templates & syncs seamlessly with all of our lead-generation solutions.

The first lead generation landing page on our list is this simple, aesthetically pleasing page from KlientBoost. 

Right off the bat, there are several parts of this landing page that *pop.* Not only have they created a custom graphic for their lead magnet, but they’ve also created a theme around the free guide that makes it fun and interesting. 

It’s also straightforward. There’s not a lot of copy, and the strong headline tells anyone who lands on the page the benefit they’ll be getting — a free, 25-page guide on improving their AdWords performance. 

Another part of this landing page that makes it stand out that isn’t obvious from our screenshot is its loading speed. Potential customers won’t wait around for slow loading pages, so KlientBoost’s