What good is a ‘home equity savings account’ if you can’t easily tap it in times of need or opportunity?  

With $28 Trillion in "tappable" home equity and numerous macro  headwinds, it’s our thesis that tapping home equity to solve financial problems or capture opportunity will be normalized again like in previous cycles.      

Traditional home equity debt products such as HELOCs and Seconds will certainly become popular again (for the well-heeled property owners who qualify). Expensive Reverse Mortgage demand will grow. 

Unfortunately, many will turn to hard-money, unsecured loans, credit cards, BNPL, or selling their homes altogether because of lack of traditional credit options. This is especially true for those who need liquidity the most like the under-served, under-employed, gig-workers, entrepreneurs, investors, and seniors who the mortgage and traditional credit industries have  bypassed and left behind since the Great Financial Crisis.  

But, this time around the next generation of standardized, explainable, and fast HEAs and HEIs ushered in by HEx, our institutional investors, and TPO origination partners will give all homeowners non-debt, "payment-free" liquidity optionality and economic mobility they've never had before.