Terms and definitions for Tech |
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As my first creator's post, I will start with talking about my background where recently I joined a tech firm who are into the automation of devices through IoT. I was fortunate enough to get an opportunity to showcase my skills in the tech industry as a BDM for the company. Initially, I was sceptical and nervous as I don't come from a technical background, and I had to start from scratch in this new interest that I had found and I wanted to give my 100 per cent to make sure I do not fall behind and to prove to myself that I can do this. So, as a newly joined technical sales representative in the startup SaaS (Software as a Service) bubble, I made this list of Tech powered sales acronyms to understand the terms better and to share the same with all the new joiners in the Tech powered sales. I hope this list helps. Acronyms and Defined Terms: 1. ABM: Account-based marketing 2. ABS: Account-based selling 3. ACV: Annual (or Average) contract value 4. AE: Account executive 5. AI: Artificial intelligence—machines that learn and self-improve 6. AM: Account manager. Sometimes known as CSM 7. API: Application program interface (often incorporates web services and other forms of software systems integration) 8. ASD: Automated sales development 9. BDM: Business development manager 10. BPM: Business process management 11. Buyer Persona: Archetype of buyer roles (technical buyer, financial buyer, etc.) 12. CAC: Client/customer acquisition cost 13. Cadence: The rhythm or frequency in which you drive outreach. Some SEP companies use the term interchangeably with sequence 14. CDO: Chief digital officer 15. CMO: Chief marketing officer 16. Conversational or Revenue Intelligence: These are systems that record and transcribe all the rep calls to analyze the listen-to-talk ratio, question frequency (open or closed Qs), objections, sentiment, and so on. 17. CPL: Cost per lead 18. CPO: Chief procurement officer 19. CRM: Customer relationship management. System of record for all customer information and interactions. Salesforce, Microsoft Dynamics, and Hubspot are leaders 20. CRO: Chief revenue officer 21. CSM: Customer success manager 22. CSO: Chief sales officer 23. CTA: Call to action 24. CTO: Chief technology officer 25. CX: Customer experience 26. DAVE/S: Digital Adaptive Virtual Entity for Sales 27. DB: Database 28. DNC: Do not call (take me off your mailing list and database) 29. EX: Employee experience 30. Firmographics: Information about an organization’s industry vertical, geographic locations, number of employees, clients, and so on 31. ICP: Ideal customer profile 32. IP: Internet protocol or intellectual property 33. IPP: Ideal prospect profile 34. ISR: Inside sales rep. Often with an inbound response focus 35. ML: Machine learning—often with human assistance and guidance 36. MQL: Marketing qualified lead 37. Navigator or Nav: LinkedIn Sales Navigator a platform for B2B business intelligence 38. NPS: Net promoter score (a way of quantifying customer satisfaction from an interaction) 39. Psychographics: Information about consumer or corporate emotions and values 40. SA: Solution architect. Pre-sales person designing and documenting “solutions.” 41. Saas (Software as a Service) it's just a delivery model as to how a customer uses your product, it's not a product itself or an industry 42. PasS - Platform as a service IaaS - infrastructure as a service 43. SAM: Serviceable addressable market 44. SDK: Software development kit 45. SDR: Inside sales rep. Often with an inbound response focus 46. SE: Sales engineer, solutions engineer, or systems engineer, usually not used for sales executive 47. SEO: Search Engine Optimization 48. SEP: Sales engagement platform. These platforms focus on automating aspects of outbound business development—sending emails, monitoring opens and replies, and building personalized messaging segments. 49. Smarketing: The heart of RevOps, where sales and marketing fuse into a synergistic whole 50. SMM: Social media monitoring or social media management 51. SQL: Sales qualified leads 52. SSP: Sales Simulation Platform 53. TAM: Target or total addressable/available/attainable/actionable market 54. TAM: Target account marketing 55. TAM: Technical account manager 56. TCV: Total contract value 57. Technographics: Information about the technologies they are using in their stack 58. TOFU: Top of the funnel 59. UI: User interface 60. WYSIWYG: Pronounced wizeewig. What you see is what you get. Simple editor in a UI ADDITIONAL ACRONYMS: 1. ANUM: Authority, Need, Urgency, Money 2. BANT: Budget, Authority, Need, Time-frame 3. FAINT: Funding, Authority, Interest, Need, Timeframe 4. MANDACCT: Money, Authority, Need, Decision criteria, delivery Ability, Competition, Coach, Timescale 5. ProBANT: Procurement, Budget, Authority, Need, Time-frame 6. RAMPACT: Requirement, Authority, Money, Priority, Action, Competition, Timing 7. SADNESS - Sales are dope, never ever stop selling 8. PoC - proof of concept - when a prospect/customer tries a solution out in their environment. 9. SHIT: Super High-Intensity Training |
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