From the moment a visitor lands on your page, you have about five seconds to ensure they trust your brand enough to invest in the product. 

It’s important to use these few seconds to communicate your message and build trust with your potential customers. Casper does this well on their landing page:

Here are four ways to build trust on your landing page:

Social proof: customer reviews are a shortcut to creating an instant trust bond between your brand and website visitors. Including social proof on landing pages proves to potential customers that your product is worth their money. 

Trust badges: strategically placed trust badges from reputable sources help create a sense of security 

Case studies: potential customers are more motivated to take the next step when they see that others have used your product to solve problems similar to theirs

Stats: adding statistics from research studies gives your landing page more credibility. Use stats to support your points and help potential customers understand what you’re selling. 

Adding a short form at the top of your page or as a pop-up is an easy way for visitors to take action. But just like any other important element on your landing page, forms must be optimized to be effective. 

A good landing page form design streamlines the user experience—setting you up for better conversions and reduced bounce rates. Check the following to make sure your forms capture leads instead of driving them away:

Form length: when designing a signup form, remember to keep it as short as possible while keeping fields essential to your campaign. Eliminate unnecessary form fields and A/B test everything else before making additional changes.

Thank you page: while often overlooked, thank you pages are the perfect place to restate the value proposition, make an upsell, or deliver a second CTA

Autofill: having your form fields auto-populate can help users take action up to 30% faster. For example, a service like Google One Tap lets visitors use their Gmail credentials instead of creating a new username and password.