舒华体育股份有限公司

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舒华体育股份有限公司

2023-12-19 20:34| 来源: 网络整理| 查看: 265

舒华体育,国内领先的科学运动服务商,创立于1996年,2020年在上海证券交易所主板上市(股票代码:605299.SH)。2017年,舒华被国家体育总局评为“国家体育产业示范单位”;2017-2022年,舒华连续六年获评“中国轻工业健身器材行业十强企业”。

SHUA, a leading Scientific Fitness Service Provider in China, was founded in 1996. It Listed on the main board of the Shanghai Stock Exchange in 2020 (stock code: 605299.SH). In 2017, SHUA was honored as "National Sports Industry Model Company" by the General Administration of Sport of China. From 2017 to 2022, SHUA was awarded as the "Top 10 Chinese Light Industry Fitness Equipment Companies" for six consecutive years.

舒华秉承''让简单运动融入每个人的生活”的使命,推广''科学运动”品牌定位,坚持为家用、商用、户外等场景提供专业、智能的健身解决方案,产品涵盖家庭健身、商用健身、全民健身、体能训练、校园体育、康养健身等解决方案的产品和舒华健身服务、培训服务、商业空间道具等领域,让科学运动服务覆盖全场景、全人群。一直以来,舒华积极推进数字化转型,致力于打造''硬件+软件+课程内容+专业健身教练”的健身平台,全球业务已覆盖70多个国家和地区,建立了近千家线上线下销售和服务一体化渠道。

SHUA adheres to the mission of ''bring easy way of fitness into everyone's life”, promotes ''scientific fitness”brand position, and provides professional and intelligent fitness solutions for home, commercial and outdoor space. The products cover solutions for home fitness, commercial fitness, public fitness, physical training, campus sports, health and wellness, as well as SHUA fitness services, training services, and commercial space properties. This ensures that scientific sports services are provided across all scenarios and for all demographics. SHUA always actively promotes digital transformation, and is devoted to building a fitness platform with "hardware, software, course content and professional fitness coaches" and providing comprehensively all-scenario intelligent and all-age fitness solutions. And now, it has established global business covering more than 70 countries and regions, and nearly a thousand online and offline sales and service integration channels.

多年来,舒华坚持“产品智能化,运动娱乐化、运动科学化”的发展思路,以用户为中心,牵引产品创新研发。公司与上海体育大学、北京体育大学、郑州大学体育学院、美国运动医学学会ACSM、华夏运医研究院、南德认证检测等国内外权威机构及专家合作,成立国家级先进实验室。2023年,舒华与中国体育科学学会达成为期三年的战略合作,并成为第十三届全国体育科学大会主赞助商,共同致力于运动科学和产品创新研究。目前舒华取得国家专利技术近340项,并主导、参与30余项国家及团体标准制定。

Over the years, SHUA follows the development philosophy of "intelligent products, sports entertainment, and scientific fitness". With a user-centric approach, SHUA has been driving innovation and research in product development. SHUA has been cooperating with Shanghai sports institute, Beijing sports university, Zhengzhou university sports institute, American society for sports medicine ACSM, Beijing Institute of Sports Medicine, TÜV institution and other overseas, and founded national-level advanced lab for sports science and products research. In 2023, SHUA entered into a three-year strategic partnership with the China Sports Science Society and became the primary sponsor of the 13th National Sports Science Conference. Together, they are committed to research in sports science and product innovation. Currently, SHUA holds nearly 340 national patents and has played a leading and contributing role in the development of over 30 national and group standards.

一直以来,舒华致力于推动全民健身事业的发展和体育强国梦的实现。2023年,舒华参与打造亚洲级综合赛事健身中心,为亚洲运动员提供健身器材及科学运动服务;2021至2022年,舒华成为''北京2022年冬奥会和冬残奥会官方健身器材供应商”,参与建设三大冬奥村(冬残奥村)健身中心,为来自全球的运动员提供全面的训练保障和服务;2020至2022年,舒华成为''国家体育总局冬季运动管理中心指定健身器材赞助商”,积极支持中国冰雪运动发展,帮助中国冰雪健儿不断突破体能创造历史;此外,2013至2016年、2021至2024年,舒华与中国奥委会达成八年合作,为中国体育代表团征战索契冬奥会、里约奥运会、平昌冬奥会、东京奥运会以及巴黎奥运会提供专业健身训练装备;2015至2023年,舒华成为中国健美协会战略合作伙伴;2017年,舒华健身器械成为金砖国家领导人厦门会晤指定产品;2018年,舒华与国际中学生体育联合会签订战略合作协议,携手共同推动青少年体育事业发展;2022年,舒华签约台球世界冠军潘晓婷为品牌代言人,携手推广科学运动和健康的生活方式。

For a long time, SHUA has been committed to promoting the development of national fitness and the realization of the dream of a powerful sports country. In 2023, Shuhua participated in the construction of an Asian-level comprehensive sports event fitness center, providing Asian athletes with fitness equipment and scientific sports services. From 2021 to 2022, SHUA becomes the official fitness equipment supplier for Winter Olympic and Paralympic Games Beijing 2022, providing professional and scientific fitness products and services for the fitness centers of the Winter Olympic Villages (Paralympic Village). From 2020 to 2022, SHUA is the "designated fitness equipment sponsor of Winter Sports Management Center of General Administration of Sport of China", offering the supports for the China Ice Sports development to help the Chinese ice athletes improve their skills . In addition, from 2013 to 2016 and 2021 to 2024, SHUA has been cooperated with Chinese Olympic Committee for eight years,  providing fitness equipment for China Delegation to win 2014 Sochi Winter Olympics Games, 2016 Rio Summer Olympics,  2018 Pyeongchang Winter Olympics, Tokyo 2020 Olympic Games and 2024 Paris Olympic Games. From 2015 to 2023, SHUA becomes the partner of Chinese Bodybuilding And Fitness Association. In 2017, SHUA fitness equipment became the designated product for the BRICS Summit in Xiamen. In 2018, SHUA signed a strategic cooperation agreement with the International Sports Federation for Middle School Students to jointly promote the development of youth sports. In 2022, SHUA signed a contract with Pan Xiaoting, the world champion of billiards, to promote scientific sports and a healthy lifestyle.

自创办以来,舒华积极履行企业社会责任,推广科学运动理念。多年来,舒华及其控股股东向晋江市慈善总会、泉州台商投资区慈善总会、中华全国体育基金会等慈善机构及单位捐赠资金及健身器材物资,至今舒华慈善基金规模超4000万元,通过开展“公益健康跑”、“奥运健儿公益服务大行动”等公益活动及体育扶贫项目,帮助许多青少年享受运动的快乐,健康成长。

Since its inception, SHUA actively fulfill corporate social responsibility, promote the concept of scientific movement. Over the years, SHUA and its share holders donated money and fitness equipment and other goods to China sports foundation, Jinjiang Charity Federation, Quanzhou Taiwan Investment Zone charity federation and other charities and institutions. And now, SHUA charity foundation worth more than 40 million yuan, supporting public welfare activities and sports poverty alleviation projects, such as "Public Health Run" and "Olympic Athletes Public Service Act", and helping teenagers enjoy fitness and grow health.

未来,舒华将一如既往地积极响应国家“加快体育强国建设,促进全民健身发展”的号召,以“精产品、强品牌、深渠道、高效率”四大战略抓手为工作提升方向指引,提速发展、科学瘦身,加快品牌国际化进程,力争早日成为百亿企业。

SHUA will continue to support China's appeal of establishing the strategic target of sports powerful nation and promoting the development of national fitness as always. With the four strategic pillars of “Refine Products, strengthen Brand, Deepen Sales Channel, Enhance Efficiency”, our company aims to accelerate development, streamline operations, expedite the internationalization process of the brand, and strive to become a 10-billion-yuan enterprise .



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