摘要

数字经济已成为全球旅游业发展的驱动力。2011年至2019年的数据用于研究数字经济对英国旅游业的影响。研究发现，各国（地区）数字经济对英国旅游业的拉动作用均呈边际增长趋势。异质性检验表明，数字经济对旅游业务和度假市场产生了积极影响，欧洲和OECD国家数字经济水平的提高也促进了英国旅游业的发展。从影响机制来看，各国（地区）数字经济可以通过提高制度质量、加强市场管控能力、增加贸易自由度等途径促进旅游业发展。最后，

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Abstract

The digital economy has become a driving force in global tourism development. The data from 2011 to 2019 is used to study the influence of the digital economy on tourism in the UK. It is found that the digital economy of each country (region) had a driving effect on the UK’s tourism with a marginal increasing trend. Heterogeneity tests show that the digital economy had positive effect on the tourism business and holiday market, and the increasing level of digital economy in Europe and OECD countries also contributed to the development of tourism in the UK. According to the influence mechanism, the digital economy of various countries (regions) could promote the tourism development by improving the quality of the regime, strengthening market control capability and increasing freedom of trade. Finally, relevant suggestions were put forward from the perspectives of government regulation, digital infrastructure construction, and applications of digital technology.