汽车导航系统按安装使用方式分为两类：一类是嵌入式汽车多媒体信息系统，它通常将导航、DVD、音响、蓝牙等多媒体功能融合到一起安装在车内，其市场包括前装和后装两部分，前装是随着汽车原厂一起出厂的多媒体信息系统，后装是主要在4S店销售的；另外一类是PND(便携式导航仪)，其销售渠道主要是IT和3C卖场。

图：2005-2010年中国汽车导航市场规模变动趋势和预测（单位：万台） 来源：水清木华研究中心

　　2008年全球所有GPS导航设备的总出货量超过7,000万台，其中，前装的汽车导航设备出货量约占总数的10%。而到2011年，汽车前装导航市场规模将超过1,400万台。2008年中国车载导航销售超过300万台，较上年增长一倍多，其中前装导航销售量也超过30万台，后装导航销售量要远超过前装导航。（精确数据请参阅报告）

　　尽管汽车导航占全球导航设备市场规模的比重有所下滑，但前装市场的绝对值依然稳步增长。前装车载信息服务终端越来越受到欢迎的原因在于整车厂商、政府以及驾驶者对汽车的安防、高效、便利、娱乐信息、成本节约和减少环境污染等服务的关注度在日益提升。而其最主要的驱动因素是消费者对先进信息娱乐服务系统的需求，诸如像交通信息、油价、停车场、旅游信息等可提供基于位置的实时信息服务。

　　本报告主要依据国家统计局、中国汽车工业协会、中国GPS应用协会、国内外相关刊物的基础信息以及其他相关导航研究单位等公布和提供的大量资料，结合深入的市场调查资料，对汽车导航产业的发展情况、主流汽车装配状况、相关产品的销售渠道、主要细分产业、领先企业、等进行了分析及预测，并对未来汽车导航产业发展的整体环境及发展趋势进行探讨和研判，最后在前面大量分析、预测的基础上，为相关汽车导航企业在激烈的市场竞争中洞察先机，根据市场需求及时调整经营策略，为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据，同时对银行信贷部门也具有极大的参考价值。

There are two kinds of car navigation systems by installed method: one is the embedded car multimedia information system, which often integrates navigation, DVD, audio, Bluetooth, etc. It includes factory OEM navigation system and aftermarket navigation system. The former means the system installed by car manufacturers, while the latter mainly refers to the systems sold in 4S stores. The other kind is PND (Portable Navigation Device), whose sales channels are IT and 3C stores.

China Car Navigation Market Scale, 2005-2010E (Unit: 10,000 sets) Source: ResearchInChina

In 2008, the world’s total shipment of GPS navigation devices were over 70 million units, of which, the shipment of factory OEM car navigation devices occupied 10%. The factory OEM car navigation devices market scale will surpass 14 million sets by 2011. China car navigation devices sales in 2008 were over 3 million units, more than doubled the figure last years, of which, the sales of factory OEM car navigation devices were over 300,000 units, much smaller than that of aftermarket car navigation devices. (Please refer to the report for accurate data).

Though the ratio of car navigation to the global navigation devices market scale has decreased, the absolute value of the factory OEM car navigation devices market scale is still growing steadily. As automakers, government and car drivers pay more attention to car safety, high efficiency, convenience, entertainment information, cost saving and pollution reduction, etc, factory OEM car information service terminals are increasingly welcomed. The key driver is the demand of consumers for advanced information and recreation service system, such real-time services as traffic information, oil price, parking lot, tourism information, etc.

Based on the basic information of National Bureau of Statistics, China Association of Automobile Manufacturers, China Technical Application Association for Global Positioning System, related publications at home and abroad, the data of related navigation research institutes and in-depth market survey, the report made analysis on and forecast of the car navigation industry development, the equipping of mainstream car models, sales channels of related products, key segmented industries, leading companies, etc and discussed the overall environment and development trend of the car navigation industry in the future. In addition, it provides accurate market intelligence and scientific decision-making basis to help car navigation companies timely adjust their operation strategies in accordance with the market demand, to help strategic investors choose the right investment time and to help company leaders make proper strategic planning, in addition, the report is of great reference value for the credit department of banks.

第一章 车载导航概述1.1 车载导航系统的发展1.2 影响导航产品消费需求的因素1.3 汽车导航发展趋势第二章 汽车导航产业及市场概述2.1 全球汽车导航产业及市场概况2.2 中国汽车导航产业及市场概况2.3 汽车导航产品分类2.3.1按导航系统使用平台分类2.3.2 按照安装方式分类2.4 汽车导航产业链概述2.4.1 汽车导航产业链结构组成2.4.2 汽车导航产业链主要环节概述第三章 中国汽车市场概述3.1 中国汽车产业整体情况概述3.2 2008年国内汽车产销情况3.3 2009年中国汽车市场展望第四章 汽车导航主要销售渠道调查4.1 汽车预装渠道4.2 IT渠道4.3 3C卖场4.4 汽车4S店及汽配站第五章 中国车载导航的汽车预装配置调查5.1 日系汽车预装导航配置状况5.2 欧系汽车预装导航配置状况5.3 美系汽车预装导航配置状况5.4 本土汽车预装导航配置状况第六章 车载导航（GPS）供应商6.1 歌乐（CLARION）6.2 阿尔派（ALPINE）6.3 电装（DENSO）6.4 JVC-KENWOOD6.5 先锋（PIONEER）6.6 爱信AW株式会社6.7 GARMIN6.8 TOMTOM6.9 NEWMAN（纽曼）6.10 深圳赛格导航科技6.11 北斗星通6.12 航盛电子6.13 好帮手6.14 江苏新科6.15 爱国者6.16 台湾神达6.17 台湾长天6.18 台湾环天第七章 GPS芯片市场及生产厂家概况7.1 全球GPS芯片市场概况7.2 全球GPS芯片生产厂家概况7.2.1 CSR（SiRF）7.2.2 STMicroelectronics7.2.3 Maxim7.2.4 ATMEL7.2.5 SIGE7.2.6 Xemics7.2.7 NemeriX7.3 国内GPS芯片生产厂家概况7.3.1 东方联星7.3.2 西安华迅7.3.3联星科通第八章 电子地图软件市场概况及供应商8.1 中国电子地图市场概况8.2 中国主要电子地图提供商8.2.1 四维图新8.2.2 瑞图万方8.2.3 高德8.2.4 深圳凯立德8.2.5 灵图8.2.6 易图通8.2.7 城际通

1 Overview of Car Navigation1.1 Development of Car Navigation System1.2 Factors Influencing Demand of Navigation Products 1.3 Development Trend of Car Navigation

2 Overview of Car Navigation Industry and Market2.1 Global Car Navigation Industry and Market2.2 Chinese Car Navigation Industry and Market 2.3 Classification of Car Navigation Products2.3.1 by Platform of Navigation Systems2.3.2 by Installation Method2.4 Overview of Car Navigation Industry Chain2.4.1 Structure2.4.2 Key Links

3. Overview of Chinese Automobile Market3.1 Overall Performance3.2 Production and Sales, 20083.3 Market Outlook, 2009

4 Key Sales Channels of Car Navigation Devices4.1 Car Manufacturers Installing4.2 IT Channel4.3 3C Stores4.4 Car 4S Stores and Auto Parts Stations

5 Survey on Factory OEM Car Navigation Devices5.1 Japanese Cars 5.2 European Cars5.3 The USA Cars5.4 Chinese Cars

6 Car GPS Suppliers6.1 Clarion6.2 Alpine6.3 Denso6.4 JVC-Kenwood6.5 Pioneer6.6 Aisin AW  6.7 GARMIN6.8 TomTom6.9 Newman6.10 Shenzhen Seg Scientific Navigations Co., Ltd6.11 BDStar Navigation 6.12 Hangsheng6.13 Coagent6.14 Shinco 6.15 Aigo6.16 MiTAC6.17 Holux6.18 Globalsat

7 Overview of GPS Chip Market and Manufacturers7.1 Global GPS Chip Market7.2 Global GPS Chip Manufacturers7.2.1 CSR（SiRF）7.2.2 STMicroelectronics7.2.3 Maxim7.2.4 ATMEL7.2.5 SIGE7.2.6 Xemics7.2.7 NemeriX7.3 Chinese GPS Chip Manufacturers7.3.1 OlinkStar7.3.2 HuaXun Microelectronics7.3.3 UniStar

8. E-map Software Market and Suppliers8.1 Chinese E-map Market8.2 Major E-map Suppliers in China8.2.1 NavInfo8.2.2 Ritu8.2.3 AutoNavi8.2.4 Careland8.2.5 Lingtu8.2.6 Emapgo  8.2.7 CityonMap