Success is often built on strong personal branding — because it immediately tells us who a person is and where their expertise lies.

Personal branding isn't limited to those in the public sphere. Regardless of who you are, you can showcase your talents. We've curated a list of excellent examples of well-defined personal brands to inspire your own.

The best personal brands are created by people who have specific knowledge gained through experience in a certain field. 

The idea of launching a personal brand is to help others in the most authentic way possible. Given that we live in the attention economy, many people are in need of valuable insights from others who have done the work themselves. Chances are, if you’ve spent a long time in a particular field, you’ve amassed a lot of knowledge.

Effective personal brands offer:

Let’s go over some of the best personal brands that have all of these core qualities.

Here are our top picks for the best personal brands right now:

Aaron Ward is an entrepreneur whose passion is to help creators create and sell digital products online.

At the core of his personal brand is a beautiful portfolio website, made in Webflow. The site shows off a few companies he’s worked with — Medium, Red Bull, and Spotify just to name a few.

Aaron also has a blog and YouTube channel where he teaches others how to grow their personal brands on social media. A nice blend of personality and content creation allows Aaron to stand out in a sea of personal brands — giving him leverage to grow into a thought leader in the social media space.

If you’re thinking about starting a content business, Aaron is an example of someone you should check out.