The pieces feature a modern, reworked interpretation of DAKS’ classic House Check, the result is the “geo check”, which features across the campaign. The check is worked across menswear and womenswear in a colour palette that was inspired by the works of artist David Hockney, perfect for the Spring season.

Key pieces shot for the campaign, include a wool, double breasted powder blue suit. Beautiful fluid trench coats in Italian silk blend fabrics are worn over luxurious cotton cable knits, and lighter weight cotton geo check knits juxtapose the checks of the outerwear.  Detailing is key, with check undercollars and mother of pearl buttons throughout. The showstoppers for womenswear includes a soft, iced mint, romantic afternoon tea dress with cape sleeves. A beige, silk blend, belted safari style jacket with tubular collar and balloon sleeves is worn with matching shorts.

This collection marks an exciting upcoming year for DAKS, punctuated with bold new style choices and collaborations. Kicking off with this beautiful campaign and the celebration of 130 years with our luxury Geo Check capsule collection. The first drop in this collection will be live on daks.com shortly.