Not only does Erewhon court influencers and young Hollywood for ultra-trendy collaborations, but partnering with celebrity chefs is another natural fit. Recently Chef Bae, Brooke Baevsky, a private celebrity chef in Los Angeles, revealed that she put together an ice cream and caviar sundae exclusively with Erewhon ingredients that tips the register at over $1000. This over-the-top concoction comes after her TikTok revelation that "you're doing it wrong" if you're not paying more than $100 for vegan cheese to make macaroni. Bae's tongue-in-cheek videos show her all-consuming love for the brand and the envious spending habits of her clients. Baevsky's recent cookie collab with the market was incredibly successful, selling out in the first three hours.

But maybe even more notable are the celebrity smoothies. Hailey Bieber's Strawberry Glaze smoothie, priced at $18, is full of skin-loving ingredients like collagen, super-trendy sea moss, hyaluronic acid, strawberries, and almond milk. Not only are fans raving that it tastes sumptuous and dessert-like because of the sweet strawberry glaze addition and creamy coconut, but it makes for a pretty stunning selfie, as well. Previously, Bella Hadid's Orange Creamsicle smoothie featured her own non-alcoholic beverage brand, while the Kourtney Kardashian Poosh Potion Detox smoothie was loaded with activated charcoal, blueberries, and avocado.