How do you earn more visibility on Instagram with organic content? The same way you do on any other search engine: SEO. In this article, I'll cover the four most important steps for building your Instagram SEO strategy.

Instagram is an excellent tool to get your brand in front of your target audience. But you can't just post content and hope someone finds you. If you want to reach a wider audience, you need to make yourself more discoverable.

这就是为什么在您的频道策略中包括Instagram SEO如此重要的原因。

很棒的问题。

SEO代表“搜索引擎优化”。传统上，SEO涉及优化网站的内容和后端功能，以提高搜索引擎（例如Google）上的排名和可见性。但是Google并不是唯一的搜索引擎。

Social platforms likeYouTube，，，，TikTok，，，，Pinterest，，，，and yes, Instagram, all include search functions and are used as search engines every day. When people search using specific keywords on Instagram, the app displays relevant profiles and posts as the search results.

Instagram SEO, therefore, is the process of optimizing your Instagram content and profile to rank higher in those results. After all, people can't engage with your account or buy from your business if they can't find you.

And by people, I mean a lot of people.

Instagram is one of the most popular social media platforms with almost1.5 million people using it monthly.这些用户，2亿每天访问Instagram业务页面。

这是您在帐户上想要的很多潜在眼睛。

So, how exactly do you spruce up your account to boost your Instagram SEO? Here are four steps that you can take:

Optimizing your account for search is the first step.

You'll want to incorporate your target keywords strategically within your profile, ideally including your username and name. This increases the chances of your account appearing every time someone enters that keyword in the search bar. For example, if you're a skin care brand, "skin care" and related keywords would be your target keywords because that's what someone might type while looking for products like the ones you sell.

It's not always possible to add keywords to your username, of course. If you need to use your brand name for the username, it might not include any target keyword. In such cases, you can maintain your brand name for the username and include the target keyword in the name, which are separate on Instagram.

这是一个例子：

This brand used "BoldenUSA" as their username but added "Skin Care" to their account name to boost visibility in searches related to that keyword. There are a couple of other things Bolden does well here:

1）它们在生物中包括关键字。This is one of the places that theInstagram algorithm在为搜索者提供相关结果之前进行扫描。Bolden将“护肤品”和“黑色素富裕的皮肤”添加到了他们的简历中，以使Instagram知道在搜索护肤和尤其是黑色护肤品时显示他们的帐户。

2）他们设置了帐户类型。This is a business setting on your Instagram profile that lets users (and the algorithm) know what kind of account you're running and what content to expect from you. There's a host of options to choose from, so make sure to choose the one that aligns best with what your brand is and does.

You can change this when editing your profile under the public business information "Category" setting.

最后，如果您有本地，砖和砂浆位置，请确保在Instagram帐户中包括您的位置。当您的业务附近搜索您出售的服务或产品时，这将有助于您的帐户出现。

优化个人资料后，您可以开始考虑如何处理特定帖子。在这里，您可以进入更多的特定关键字，以提高出现在搜索结果中的机会。

为了继续以Bolden为例，请查看他们如何在这两个帖子中使用目标关键字and在主题标签中：

在第一个示例中，他们将使用眼贴产品的人与“眼睛下方”的关键字和“明亮”的标题配对。在眼睛贴片下，既是产品的名称，也是某人在寻找这种护肤物品时可能会输入的常见短语。这是明显的关键字选择。

他们also do some good semantic work, though, by using the word "brighten" in a punny way here. This product includes brightening ingredients, so searchers that might be specifically looking for a "brightening eye patch" are more likely to find this post because it includes that keyword.

对于促进同一产品的卷轴，他们使用了略有不同的战术。

您会看到标题不包含任何关键字，但是它们为帖子所选的主题标签包括三个特定于产品的关键字（眼罩，眼袋下方和眼圈下方）以及更一般的品牌目标关键字。

无论您是使用主题标签还是字幕副本，都必须不要用太多关键字填充帖子。这将使您的内容难以阅读，并且可能会遇到垃圾邮件，从而减少参与度。Google上的传统SEO也以同样的方式工作。这就是专家使用的原因SEO软件and tools to help them identify the most important keywords and avoid over-optimizing.

So, use keywords naturally and intentionally. You want your captions to be easy and enjoyable to read, not look as though they were written by a robot.

除了在搜索结果中增强内容外，添加目标关键字还可以帮助您出现在Instagram探索目标受众的页面中。智能，有意的关键字用法可帮助Instagram算法知道哪些帐户以及哪些内容与您的内容相似。如果用户与此类帐户和内容进行交互，则您的个人资料和内容也将开始出现在其探索页面上。

Instagram具有一项功能，可让您使用ALT文本向照片中添加详细说明。视觉障碍的用户可以使用屏幕读取器大声阅读这些描述，并了解帖子中包含的视觉内容。

虽然Alt Text旨在使Instagram体验更易于所有用户访问，但它也在Instagram SEO中发挥了作用。通过在Alt文本中包含相关的关键字，您可以帮助Instagram算法了解图像的内容以及它们与某些用户的相关性。

Instagram actually generates this alt text for your images automatically, but it's not optimized for SEO purposes. You'll want to edit the text to make it more descriptive and include target keywords.

To do that, navigate to "Advanced settings" at the bottom of the page when creating a new post. Tap "Write Alt Text" and fill out the box with the description and keywords you want to include.

When you're finished, simply click done and return to editing and publishing your post as normal.

您也可以编辑已发布的ALT文本Instagram posts。单击您想对其进行更改的帖子右上角的三个点。然后单击“编辑”，您将看到编写ALT文本的选项。

Constantly changing up the content you post about on your Instagram profile isn't the best discovery strategy. Search engines reward accounts that stay consistent and build authority around a specific topic. It makes it easier for the algorithm to categorize your content and it helps returning visitors to your page know what they're going to get.

Think of it as optimizing for both robots and humans.

如果Instagram算法知道您的利基市场，他们会向对该利基兴趣的人建议您。而且，如果用户知道您每天都会发布高质量的护肤内容，他们会查看您的故事，观看卷轴并更频繁地检查您的页面（所有这些信号都向算法发出信号，以在搜索和探索时更多地提高您的内容）。

Bloomscape在这方面做得很好。他们publish content分为三个典型类别,阿布t plants of course. Because of this, the algorithm knows to push their content to users who want to become better house plant owners and are looking for the tools and knowledge to do so.

Instagram SEO是一种强大的方法来提高你的麸皮d's visibility while also making it a better experience for new followers and potential customers. Follow the tips from this article and you'll be well on your way to an optimized Instagram account andfaster生长。

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Tomasz Niezgoda是Surfer的营销主管，Surfer是一个平台，在一个平稳的过程中合并内容策略，创建和优化的平台。凭借将近十年的行业经验，他负责纳入和执行营销策略并管理四个出色的专家团队。