Every De Beers diamond has been meticulously selected by eye and cut and polished to maximise its beauty, while every piece of De Beers’ jewellery has been designed to honour the brilliance of each individual. So naturally, you want to keep it looking as sparkling as the day you wore it for the very first time.

However, daily life can affect a diamond’s perceived brilliance – if you wear your jewellery frequently (and we hope you do) it will be exposed to the atmosphere, pollution, dirt, soap and oils from your skin. These external factors can cause diamonds to appear a little dull because optimum sparkle depends on light freely entering the diamond and reflecting and refracting back to your eye. Understanding how to keep your diamond jewellery clean ensures its beauty won’t be diminished and will remain looking at its best .